Business owners and marketers around the world are increasingly investing in digital video content to communicate and engage better with their audiences. However, a lot of entrepreneurs and business owners struggle when trying to choose between 2D Animation vs. 3D Animation as their preferred animation format when it comes making their video.
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Both animation styles are largely used worldwide within various industries and markets, allowing businesses to connect with their audiences, leveraging the creative skills of 2D and 3D animations. If you are finding it challenging to make a choice between 2D vs. 3D Animation, then this blog is for you.
What Is 2D Animation?
The first thing that comes to mind when you think of 2D Animation is Walt Disney and some of the most popular animated TV shows of yore like The Simpsons. 2D, simply put is when a video just have 2 dimensional characters and objects i.e. length and width. The process of creating 2D animations start from drawing your characters and objects and putting them in a series to create a meaningful story. Each set of drawings shows the flow of the story, and they give the movement effect on your characters.
These days’ animators use both, hand drawings and computer software to create animations. The characters and objects are flat and two dimensional, and the animators create the illusion of movement by putting several frames one after another. Besides, these days 2D animation is becoming more popular as a medium for digital marketers to engage their audiences.
Marketers are actively using 2D Animation to create exciting video content for social media and other digital channels. 2D animation videos are an excellent way for marketers to gain the attention of their audience, deliver valuable information, promote their product or services, and at the same time, strengthen their brand in the online world.
From whiteboard videos to corporate demo videos, 2D animation is being widely used in the marketing domain today.
What Is 3D Animation?
3D Animation is a technology that uses digital tools to build characters and objects in a three-dimensional environment. Incorporating height, width, and depth in your video content gives it a more realistic look and feel with smooth gestures and realistic movements. A 3D animator design models using computer programs that allow 360-degree rotation.
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It means viewers can experience the world you are creating from different angles.
3D Animation gives you a lot of space to be creative and offers a lifelike experience that truly captivates your audiences.
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3D animators use subtle details, object textures, shadow play, and wind ripples to make their 3D animations truly come alive.
However, because of a more time-consuming and high investment process, 3D Animation is usually used for more complex concepts and large projects. But these days, as technology is becoming more influential in various industries, the investment in 3D Animation is also increasing. Gaming, architecture, construction, real estate, and manufacturing and just a few industries that are actively investing in 3D animations.
2D Animation vs. 3D Animation – What Is Best For Your Business?
When trying to choose the right animation style for your business, it is crucial to consider the following factors:
- Purpose of the project
- Budget constraints
- Creative vision
- Turnaround time
- Digital medium
- Target audience
These factors will help you choose between the two animation styles. For example, if you want to create a simple explainer video for your new product range with a limited budget that you need in a couple of days, then 2D would be the right choice for you. Whereas, if you are planning to create a more sophisticated advertisement with a large budget while incorporating some advanced creative concepts, then 3D Animation can enable you to create something incredibly fascinating.
2D vs. 3D Animation – Can You Have Both?
If you still can’t decide between the two, then why not go for both?
2D vs 3D Animation doesn’t always have to be an either-or situation. If you think your video will benefit from it, you can even use a combination of both styles in your project. You can use both 2D and 3D animation elements into your video and create a new and creative idea that innovatively embraces both technologies.
For example, you could design your background scene in 2D like the streets, buildings, outdoor landscapes, and other objects, while incorporating lights and other effects in 3D style. When using both methods, you have a lot of creative space. You could integrate multiple layers and use shadows, making your video more communicative and expressive.
The Final Thought:
2D vs. 3D Animation are both popularly used around the world for different projects, audiences, purposes, and mediums. They both help marketers and animators to create compelling brand narratives through the visual medium with a unique look and feel, which is why both animation styles need to be considered based on the needs of the project.
However, as an entrepreneur and small business owner, it is essential first to identify the vision and limitations of your project and then to select the right animation style for your video project. If you have outsourced your video to a video production studio, then it can also help you determine the more suitable option for you, considering your project and requirements.