Nowadays, having a website is the key to succeeding in the online market. Without a website, you might as well be invisible online. Individual entrepreneurs and businesses alike simply must have a website so that they can operate online to begin with.
Consider a website you personal address consumers can use to find you in an overcrowded online world. However, just any type of website won’t cut it anymore. Today, a website is a representation of who you are or what you do, so it has to be well-designed in the first place.
That’s why building a personal website isn’t as simple as people often believe it is. Before you begin your journey, you’ll have to determine what you want your website to be.
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For example, some people build personal websites to help them land a dream job, others want to run an online business, while some people want to share their stories, and so on. In any event, determining the purpose of your website is an essential first step. With that in mind, here’s a step by step guide to building a personal website.
Research is the key
Regardless of the purpose of your website, you want people to easily find your site and frequently visit it. For that purpose, you should do some research into websites that are similar to what you want yours to be.
This will help you get a sense of how to build your personal website. You should take a closer look at the design itself, color schemes, layout, visuals, and content on the site. Moreover, look at the functionality as well.
For example, how fast do the pages load, is the website easy to navigate, is it mobile-friendly or responsive, does it have proper security, such as HTTPS, and so on. If you want your website to be exceptional and appealing to consumers, it must be well-designed and highly functional.
For instance, it takes around 50 milliseconds for website visitors to form a first impression based on design alone. If they like it, they will stay. However, if your website isn’t fictional, i.e., pages don’t load fast enough, your visitors will bounce off pretty soon.
Proper web hosting
The actual first step towards building your personal website is to pick the right domain name and hosting provider. A domain name is the address of your website, such as www.mywebsite.com. This is the name people will use to find you when browsing online.
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Since you’re building a personal website, you might consider getting a personal domain name to strengthen your brand.
This should be something unique to your business, yourself, or your brand. Make sure you really think this through because a domain name is an essential factor, indeed. Next, you’ll have to pick a hosting provider. These service providers keep your site up and running, so it’s vital that you choose the best one you can find. Here are a few things you should keep an eye on when choosing a hosting provider.
- Reliable customer support
- Backup and recovery options
- 99.99% guaranteed uptime
- No hidden costs or fees
- Availability of hosting options, such as shared, dedicated, cloud, and VPS (Virtual Private Server)
- Availability of CDN (Content Delivery Network)
- Proper security features
Once you decide on the best hosting provider, you can begin to build your personal website.
Personalize your website
Now it’s time to put some good looks on your website because visuals are very important these days. Start by deciding on the layout of your website. Usually, websites have well-designed home pages that allow visitors to decide where they want to go from there.
That said, ensure that you have clear navigation and perhaps even a search bar so that website visitors can find what they need seamlessly. Next, decide on the color scheme. Colors are very important as they can have a psychological effect on consumers. This is especially true if you’re developing a brand and what to have a consistent image that you want to uphold.
Moreover, if you want your website to be an eCommerce store, picking the right colors will help visitors convert to customers. Aside from colors and layouts, consider adding powerful visuals, such as images and videos. Consumers prefer this type of content, and they expect to find it on your website.
Optimize for SEO
Once your website is equipped with proper looks, you’ll have to optimize it so that it becomes more visible and easily accessible. The best way to do so is to engage in some SEO (Search Engine Optimization).
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As you may have heard by now, SEO is one of the most effective marketing strategies when it comes to boosting visibility for your website. SEO will help you gain more organic traffic for your website. That said, here are a few things you should do:
- Add relevant and high-quality content to your website
- Opt for relevant keywords to help consumers find you
- Conduct technical SEO optimization to ensure exceptional functionality for your website
- Conduct on-page optimization to help search engine index and rank your pages
- Engage in off-page SEO (Link building, content marketing) to build authority and exposure for your website
SEO takes a bit of time to produce viable results, so you’ll have to be patient. Once SEO begins to work its magic, you’ll start to favor more organic traffic, better visibility, awareness, and exposure for your website.
Promote your website
Once your website is designed and optimized, it’s time to start promoting it. You want as many people as possible to know about your website so that they will visit it sooner or later. SEO is only one way to promote your website, but you want to take every opportunity that you can. Here are some of the ways you could promote your website:
- Social media
- Email marketing
- Start a blog
- Advertisement
- Word-of-mouth
Aside from online means, you could also promote your website in a traditional way. For example, have business cards on you with your website address so that you can hand them out to people you meet on networking events and other occasions.
Building a personal website isn’t easy. It requires a lot of effort, attention, and dedication. That’s why it’s important to do your research first and decide what you want your website to be before you proceed with building one for yourself.