When starting a new business website, there are a lot of things you need to consider. If you take a moment and think about an example of a good website, it is usually designed well, with a clean look, has intuitive navigation, and a seamless user experience. These are the websites you remember, and often come back to, and this is what you want for your business website. There are some key things that you need to follow so that you can have a well-designed and successful business website.
Best tips for Designing a Successful Business Website
1. Visual Design and First Impression
Once the website loads, it does not take long for a visitor to make a judgment whether they like it or not. Even though you are making a business website, despite the popular opinion, website design is important, as much as on any other type of website. Visitors will decide if they like your website or not in less than a second, and if you do not let them bounce to another website, you will spend some extra time on your website design.
When it comes to website design, the golden rule is to choose a look that reflects your business. If you own a mountain resort, with a spa center, you should choose a calm theme, instead of bright, vibrant colors, that are welcome for something like a Ski/Snowboard/Diving place.
And since the first seconds count the most, be sure to pick the right hosting provider with a plan that is suited for your needs. Good reviews are a great starting point, they can help you find providers like Hostinger, with plans that have great guaranteed uptime, fast servers, regular backup, SSL included, and good customer support. There is nothing worse than a slow website with long loading times, so make sure your visitors get what you worked hard for, and that they get it as fast as possible.
2. Navigation and Content
Owning a successful business means that you know what your customer wants and that you provide it to them with ease. Website navigation serves like a map or a signpost in your offline store that tells you where to find the products that you are looking for.
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The faster your visitors can find what they are looking for, the better. Good navigation is an easy one for the users, with a few clicks as possible. The “Three clicks or less” rule means that your visitors can find whatever they need on your website in max 3 clicks. If you achieve this, it means that your navigation is good.
As much as navigation matters, where it leads to is of equal importance. Well-organized content with complete information in one place is a key to get the customers what they want. By structuring things from the beginning, and following it every step of the way, you are creating a simple way to expand and evolve your website. Structured, concise information is what your visitors want, and what you should give to them, if you want them to come back, and say a good word about your website.
3. Search Engine Optimization
SEO is as important to business websites as it is to others. Every website wants more traffic, and a good ranking is a great starting point. On-site SEO is a foundation for your better search engine rankings, and you should approach it meticulously.
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Google Analytics and Google Search Console accounts should be the first step. After that, an XML sitemap uploaded to Google Webmaster Tool should help crawlers find their way around your website with ease. Some plugins can help with this, like Yoast, so make sure you don’t spend too much time on things that can be done automatically.
Keywords research should help you optimize web pages according to your main keyword. Long-tail keywords are a plus because they have less competition, so you should use them whenever you can. Bear in mind that optimal keyword density is between 2% and 2.5%, and everything above that will have a bad impact on your rankings. Tools like Keywords density checkers can be very helpful, and they can paint you a clear picture of how good your SEO is, keywords-wise.
Google has its guidelines regarding page speed that can help you with optimization, and an automated tool called Lighthouse that can improve the quality of your web page, covering performance, accessibility, SEO, and more. It gives you an extender detail report that can help you see the strengths and weaknesses of your business website.
4. User Experience
When designing a business website, it is all about conversion and ramping up visitor count. This is why successful websites have a fine balance between business goals and user experience. You should treat every visitor as equal and try to keep them long enough for them to do something good for your business. Focusing on the important things is crucial, and UX plays a big role in the success of your business. The information about products or services that you offer should be easily available to your visitors. If visitors think that your website is not relevant, they will most likely not invest additional time to search for what they need, they will just skip to the next one. This is exactly why the right content should be easily accessible and not hard to find.
On the other hand, if you overdo it, some visitors might find it repulsive. For example, if you are trying to sell some products, you want your visitors to make a purchase, and that is why your page should have a huge link dedicated to purchasing in the center of the page. But if that link is too aggressive, additional info about products and reviews might not be visible, hiding information that is relevant to buyers. Some of them might go the extra mile, and try to search a bit more, but the majority might just leave and search for an alternative website.
5. Mobile Friendly
We are living in the world of mobile devices. With a mobile web traffic share of over 53%, every successful web page needs good mobile optimization. The quality of experience on smartphones and tablets will have a huge impact on user experience.
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Up until a few years ago, the responsiveness of your website was crucial, but today, without good mobile optimization, you are always one step behind. Google also penalizes the elements on your website that are not optimized for mobile devices, like videos that can’t be played on mobile devices, and not scalable ads that are covering most of the screen. Without good search engine rankings, people will not find your website, and your visit count will suffer. Opposite to this, with good mobile performance, the user experience will be better, sales will go up, and your rankings will start to improve.
Apples and Oranges
If you have a successful offline business, do not think that everything that you know can be used to design a successful business website. There are some things that you can leverage, but others are website-specific, and we tried to cover them for you. The rules of the game have changed, especially in the online business, so watching trends closely can help you decide the way you want to steer your online business.
Remember:
Your website is an online reflection of your business, and a good impression is important. By putting time and money in the beginning, you are making sure that a good website will pay off in the long run, and you will have a great tool for business growth in the future.