Setting off the new start, Google started rolling out the wide core update with the start of this June. The update continued till 8 June and contained the powerful suspense for SEO specialists, with the large question trailing, “How to recover from the update?” and the answer is “nothing can be done because the update is so wide and not focusing on anything specific”. Moreover, the market also saw some early predictions from the credible sources of the market, which was not at all appreciated by Google.Google keeps rolling its newer algorithm many times to tweak SEO strategies in favor of users. The previous Panda update a few years back was highly discussed among users and SEO marketers and obviously made a big difference in the general digital marketing strategies, whereas this update also something good and something bad.
What is Google Algo?
Google algorithms are the complex calculative approach used by Google to retrieve the data according to the search query and give the best possible results. Putting results over the web page is not that easy, as it seems. In fact, there are few protocols which need to be managed by machine to deliver the ranked web pages. Earlier, there were very few algorithms and the SEO strategies were not used to be so complicated like today. But to make the Search results more relevant and rank the pages, there needs to be a complex system, where Google excels.
Every year Google makes hundreds of tweaks in the algorithm, and sometimes it goes greater. The previous popular updates Penguin, Pigeon, Panda, and Fred were more clear and highly appreciated by developers and digital marketeers because they were more likely to deal a with specific problems such as website speed optimization, link spans, local SEO spam, etc. But the recent update is more secret than ever. The latest Google core update is not about anything specific, in fact, it is about making this better. As Google rolls out updates, it lets the developer get informed about what is being removed and what is being tweaked. This way SEO specialists go back to the site and remedy their sites. But this time, the core update is different.
Google Core update 2019:
The core update 2019 is the wider tweak in the algorithm itself, which is certain to make a huge change in the ranking of websites. The Google update here gave a significant change in importance, order, values, and weights, that not only changes the ranking of numerous websites and changed the list if websites ranking highest for certain keywords, but also made it hard for Google to reveal the details and insights of the update. Google could not come right out and tell what is inside the update.
- The simplest way of understanding the complicacy and impact of the changes is to imagine that there are 200 factors in order of importance, where the core update tweaked 42 of these, which certainly changed the things greatly for the websites and did not give them the time to rethink and remedy.
The above visualization seems quite tough, but the google update is, in fact, more complex than this.
- According to updates, with Core Update, Google changes the importance of keywords. The importance of including the keyword in <h1> tag is increased by 2 percent, while the website with the secure hypertext transfer protocol is given more importance. The Https has been given 18 percent more importance than earlier.
- The value of the keyword in Title tag was decreased by 9 percent, while the D value was changed from .85 to .70 in page rank calculation.
- Google has announced to have started using TF-iDUF method in place of traditional TF-PDF, used earlier for retrieval.
Though many starters could not be able to understand, what the update is all about. Basically, the factors affecting the importance of certain terms were changed, which may include, the value of links, and other similar factors. Putting it simply the weight and importance of ranking factors have been changed.
Visualizing it more clearly, Google started a new training set over its ML ranking model and assessed that the newly devised combination of weighting delivered more accurate results and after the confirmation of these test results, the update was pushed to live, where the actual parameters are actually unknown.
How to recover from the latest Google update?
Unlike the previous updates, which worked over specific things such as website speed optimization, the core update changed the importance of various factors. Whatever be the complicacy is, there is a catch to know how to recover and remedy your websites. Your website is always weighted against other websites for a certain query. The reason for your website dropping must be entirely opposite to the reason of another website being ranked higher. Making it simpler, Google directly does not reveal, how to recover the website, because, for every website, there is a different reason. Therefore, it entirely depends on what others are trying to rank.
- Do they put keywords in the <h1> tag? If it is so, then it could also be the contributing reason.
If you practice this rule regularly, then it must be given less weight. Though it is clear from this fact, that Google update is not going to penalize you for this practice, in fact, another website just got rewarded for something else.
- The internal anchor text might be the reason for those websites reaching the top ranks or the content formatting they use is highly appreciated by users. Google shifted the weightage to so to make content formatting the higher values than the internal anchor.
- These are several minor tweaks and reordering of weightage, which altogether tipped the scales in favor of another website. Scooping other websites, which help your competitors to stay at high rank is not an easy task.
But who says, SEO is easy?
Best advice for remedy you website:
- Format the content as per user intent
- Quality content is the best strategy ever
- Clean architecture is a must
- Website speed optimization always stay relevant
- Follow Google guidelines
- Keep improving your website
Though the remedy has nothing very peculiar and unheard, but trust me, that is what the google core update is all about.