Giving away free items that you pay to produce might sound completely absurd. However, we are seeing many companies giving away free items with every purchase that customers make. It is commonly seen in many malls, supermarkets, airports, duty-free shops, etc. Some might wonder if providing these gift with purchases will even allow you to profit, or will you end up making a loss? In this article, we will dive into the various reasons why brands are offering their customers gift with purchases ever so often.
What are Promotional Gifts?
Promotional Gifts are products that are branded with a logo that is distributed to promote and market a brand. These are mainly used to increase brand exposure and promote corporate identity. Promotional Gifts are often given complementary when customers purchase something, participate in an event, or signed up for a membership, etc.
Benefits of Offering Promotional Gifts to Customers:
Excites Customers: Something about free items always gets customers excited. This is because they can be seen as extra incentives for customers when they purchase your products. This will allow them to be more inclined to purchase from you than others – which brings us to our next point.
Stimulate Sales: Freebies will entice first time purchases, impulse purchases, as well as repurchases. Customers are more likely to purchase from you if you provide a gift with purchase because they will have a higher perceived value of your products. Therefore, they are more willing to make an extra effort to buy an item to get a free promotional gift.
Attention Grabbing: Free things will definitely allow your brand and products to stand out from all the competitors on the same shelf. It will be successful in grasping the attention of customers, causing them to walk towards your booth or counter before competing brands. Such digital displays, like the one shown above will also be help in gaining the attention of passer-by. Some suggestions on how you can more effectively attract the attention of your consumers is to use some bright and vibrant colours, or unique shapes to catch customer’s eye whenever they walk pass.
Furthermore, different types of promotional gifts will be able to let you target more specific audiences. For example, if you offer a bracelet or necklace as a gift with purchase, females are more likely to gravitate towards your products compared to men. This way, you are able to influence and target the female population. Similarly, if you are to offer a complementary hair wax as a purchasing gift, you are more likely to attract males to your products.
Generate Buzz: A well-managed free promotional gift will successfully increase the human traffic and effectively create interests in your business or products. Unique and creative products will also be able to generate buzz among potential customers. They will talk about your promotion and your marketing campaign will be spreading through word-of-mouth.
Another way that you can spread the word about your business is by making use of social media websites to market. One great example to encourage your internet presence is by giving out a free item whenever a customer posts a picture of your product on Instagram. Customers are more likely to give something in return when they know they will receive freebies. Brands can take advantage of this and ask consumers to fill out a survey or feedback form. Through these surveys, you are able to get potential customers’ contact information such as email and phone number.
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This gives you an option to contact them regarding your new released product or current promotions.
Memorable: The main purpose of offering promotional gifts to customers is to increase brand visibility. Therefore, it is crucial to print your brand or logo on these gifts to allow these recipients to remember your brand while using them. These can be your perfect walking advertisement as well when customers bring these promo items out. A great promotional item for this is a logo printed promotional tote bag, and these are affordable to manufacture!
Highly Customisable: There are no restrictions as to how you should design your promotional gifts. You can customise it into any shape, material, colour, etc. One great idea is to customise it according to the colour of your brand, the shape of your mascot, etc. This will give your brand a personality, and allow the customers to feel like they know your brand a little more.
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Effectivity: Last but not least, to ensure that your complementary promotional gift is effective, you should offer something that is practical. A promo item that is practical will be used by consumers frequently.
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With your logo printed on the product as well, you are sure to increase your brand recall. A few examples will be daily necessities, such as kitchen ware or bags.
Should Companies be Offering Complementary Promotional Gifts Then?
Yes, the overall promotional campaign will successfully increase brand visibility, brand awareness, brand exposure, as well as boost sales if correctly carried out. Therefore, it is important for brands to engage the right designers and manufacturers to be able to market your brand cost-effectively. Furthermore, promotional gifts might be a little costly, depending on how extravagant your promotional gift is. Although you might be spending some money in the short-run, the benefits and profits in the long-run will outweigh the costs.
Therefore, we will recommend brands to offer free promotional gifts to their customers because this is one of the most effective ways for companies to grasp the attention of customers and gain a competitive advantage against rivals.
For more information, please click here to find out more information on promotional gifts, and how they can be the key in vastly improving your business.