n today’s digital world, social media is an ideal platform for reaching target customers. Many brands work with social media influencers to reach localized target audiences of people who are interested in them. Imagine reaching 10,000 to 500,000 potential customers from a single tweet or Instagram post. You can reap this type of benefit when you connect with a social media influencer.
What Is a Social Media Influencer?
Image via Flickr by mikemacmarketing
Social media influencers are users on social media who have gained credibility in a specific niche or industry, such as travel, tech, business, beauty, and everything in between. They are typically regular, everyday people who have established a large and highly engaged following because of the genuine and original content they post.
Pairing with a social media influencer comes with many benefits:
Increase Brand Awareness
Social media influencers have a large network of followers who are engaged with their content. The followers of social media influencers like David Gnozzi of MixbusTV provide a platform for promoting or endorsing your brand. Social media influencers have the power to expand your reach and positioning online. Partnering with an influencer is the quickest way to increase brand awareness.
Quickly Build Brand Trust
The relationship between influencers and their followers is built upon a foundation of trust. Since members of an influencer’s audience trust the influencer, that trust naturally connects with the brands the influencer promotes. If you partner with a trusted social media influencer relevant to your target audience, you can quickly build brand trust.
Enjoy Cost-Efficient Promotional Marketing
Using a social media influencer can involve both free and paid opportunities. While many times you may be successful in persuading influencers to promote or advocate your brand for free, you’ll encounter times when you have to pay these influencers for their promotions. Fortunately, marketing with paid social media influencers is a cost-efficient approach. In fact, it can generate up to 11 times the ROI of traditional digital campaigns.
Improve Search Engine Ranking
Getting a higher search engine ranking is not easy, since Google and other popular search engines constantly change their algorithms to keep up with search results. You can no longer rely on long-tail keywords alone.
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You need to get high-quality organic links to boost your website ranking. Partnering with social media influencers is one of the most effective ways to get high-quality links. All the influencers have to do is to create backlinks to your company’s products or services.
Reach Your Target Audience
By pairing with relevant influencers, your content is placed in front of social media users who are already interested in your niche. You don’t need to spend money on testing and finding your audience.
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These influencers will have already attracted the attention of their audiences on social media.
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Leverage the Power of Social Media Influencers
Ignoring the importance of partnering with a social media influencer is like living under a rock. This form of marketing can help spread the word about your brand and increase your customer base. With some collaboration, research, and creative freedom on the part of the social media influencer, you can look forward to increasing your brand awareness and building strong relationships with influencers in your industry or niche.