Why Do Enterprises Need Progressive Web App?

In the past couple of years, web and app development has been booming quite considerably, especially when new technological advancements were being innovated. If there’s a major trend that has been taking over the mobile web development landscape, it is what you call the Progressive Web App or the PWA’s. Today, the way we interact and engage with applications online is changing rapidly and at the same time, new apps are emerging as well as existing apps are also experiencing updates changes. PWA’s are the latest and intuitive way of creating applications that take up less storage, power, and load faster.

What is a Progressive Web App?

Progressive Web App is a type of JavaScript technology that enables users to download a website and have quicker access to web pages. It blends features of native and mobile applications, which enable users to download the application and utilize them efficiently. PWAs are lightweight, require much less data, and are available offline.
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Here, depending on the user’s capabilities, progressive web apps can progressively enhance their built-in features automatically to look and feel similar to a native app. Some of the basic components of PWA’s are-

• Web App Manifest- Having an app icon on the home screen, for expressing native-like features.
• Application shell architecture– For fast loading with service workers.
• Service Worker(s)– For offline support and other background tasks.

What are the Benefits of Progressive Web Apps?

When we take a look at the benefits of progressive web apps, there are quite a few. PWAs provide various advantages to enterprises as new technological advancements continue to grow today. They are-

• Availability in the Offline mode– If the internet connectivity is limited, websites do not display content properly. Progressive web apps are self-contained and enable users to gain access to them while not online. They grant more comprehensive availability and drive engagement.
• Good Installation– users can download the app directly onto their device from a website to install PWA. It gets its very own icon on phones and tablets, just similar to a mobile app. Furthermore, you can place your app in the Google Play Store for greater exposure (although the Apple App Store doesn’t provide that option yet).
• Mobile-like Behaviour– Although PWA’s are designed as mobile phones, they offer various advantages like dynamic data and database access. PWA’s also help in boosting exposure on the market.
• No App store Submission– It is not necessary to publish PWA on app stores so that businesses don’t have to go through a long process of app store submission.
• Secure Access: progressive web apps are more limited network demanding unlike native apps and hence utilize smaller data, PWAs loads quicker even when the user is using a 2G network, this is especially advantageous to business because, with this feature, they can be acquired from any part of the world particularly from the developing nations where 4G is not yet adopted.
• Cost and compatibility: it is significantly inexpensive to develop a fast PWA page than to create a native mobile app platform. In progressive web application development, one app runs across all platforms whereas, in native apps, you have to generate an app for the various platforms that you want it to operate on.

Why Do Enterprises Need Progressive Web Apps?

Progressive web apps are becoming popular among enterprises because of the vast advantages they provide. They are-

• Low Development Cost– One of the major concerns for businesses as well as users is platform dependency. PWA has no dependency on any platform. It makes it compatible with other devices and prevents unnecessary investments in developing separate applications for each dedicated platform.
• Wide Customer Reach– PWA’s facilitate the use of the application on any device regardless of the device configuration or the operating system. It offers higher customer reach which prompts more prominent lead conversion- which is regarded as the ultimate motive of a business.
• App-like Look and Feel– Today, let’s face the fact that mobile phones are more popular than websites. But progressive web apps combine the world of both applications and websites.
• Push Notification– Push Notifications works like a secret weapon that companies utilize in their mobile apps to give the customers and assist them better for lasting commitment. This empowers enterprises to reach the target audience and increase the lead conversations.
• More Security– To strongly perform over the web browser, the Progressive Web App uses HTTPS, allowing a safe experience for the user as well as the business. Hence, with the help of PWAs, you need not stress over the security of your data and connection anymore.

Examples of Companies that Utilize Progressive Web Apps

Progreesive Web Apps are becoming more popular day by day and almost all companies have got their hands on this type of platform. It doesnt matter if the company is huge or small, for better growth, companies must rely on the implementation of progressive web apps. Below are the few examples of companies that use PWA-

• Twitter- Twitter utilizes PWA for the Twitter Lite platform, which in the year 2017, became the default mobile web experience. It utilizes limited storage for starting, helps to conserve data usage, and benefits them to improve the number of tweets, decreased bounce rate, and pages per session.
• Uber- Uber’s PWA enables you to get the ride without necessarily downloading and installing the application.
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  The application is minimum in size, and hardly 50kb, has the core service to function; hence, it loads up quickly even when the connection is weak.
• Instagram- If you utilize Instagram via mobile browser, it is essentially via PWA.
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  The modern PWA views like the traditional app and grants users with additional functionality such as uploading images as you do in an app.
• Forbes- Forbes advanced to Progressive Web Apps, studying at the advantages the platform grants. It concentrates on the lightning-quick loading times of PWAs. Before, their mobile website managed to take up to 3 to 12 seconds to load, but presently with PWA, it loads at 0.8 seconds.
• Lancôme– L’Oreal owned Lancôme leverages PWA to present their users with a more satisfying experience. The website loads in quick 1.7 seconds and meets the brand’s customer experience. It has unique animations to draw customers and improve their engagement. The sub-navigation menu will assist users to browse the website in an accurate direction; it assists Lancôme to progress their users and convert them into potential customers.
• Pinterest- Pinterest’s traditional UI was slowed down as it is an image-heavy platform that diminished the number of users’ responsibilities and fewer signups. Shortly, they advanced to a PWA, which encourages them with more accelerated loading and the capability for users to attach images to their homepages or even download them. This helps them with more enhanced user engagement on their mobile site.

At present, more businesses and enterprises are utilizing progressive web apps as new innovative technology continues to develop. New mobile, web app development, as well as mobile app development services, are emerging in the field right now. Websites are being updated faster than you think and enterprises are switching to PWA’s. Welcome to the new digital age of website app development.