The year 2021 took a toll on business worldwide, and 2023 hasn’t been kind either. Companies starting from the bottom could use a boost in their branding, and ultimately sales, to get back on track. With a limited budget to spend, the branding strategy must be cost-effective but also impactful.
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Giving office supplies to employees carrying the company logo is one easy way to get the right visibility boost. The products make them feel recognized for their efforts. Thus, they are likely to brandish them when meeting clients and customers or simply going out with their families. However, choosing the right promotional items for this purpose is critical for the right results.
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The following are the branded office supplies to use in 2023:
1. Paper Clips and Paper Weights
Paperwork in offices may seem passé at this juncture thanks to the ever-increasing reliance on all things digital. But the reality is that paper documents still find value in today’s workplace due to their tangible nature.
Placing papers on the desk is routine but very impractical. A simple gust of wind from the AC or someone passing by them can blow them away separately, causing potential damage and misplacement. Even if kept in drawers, your official paperwork needs to be well-organized at all times.
Branded paper clips can hold them together, making it harder for them to fly away or look cluttered. Paperweights add to that security. Both will do their jobs of protecting the papers while promoting the brand. Anyone using them will always remember your brand.
2. Branded Pens, Pencils, and Erasers
Where there is paper, there’s a need for writing instruments. Office pens, pencils, and erasers must be available at every desk, if not in every pocket, due to their usefulness.
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They will help write a new chapter in the brand’s history when branded with the company logo. They will promote it every time they get whipped out to sign or scribble something or even erase what’s already written.
3. Pen Stand/Holder
Office stationery scattered all over the desk makes for a shabby workplace. They look best when placed in a pen stand/holder. And that holder has its sides calling to your brand’s logo on them. Both pens and holders carrying the logo are a double whammy in terms of visibility.
4. Coffee Mugs
If you’re a supervisor disgruntled about your employees going on coffee breaks, don’t be. With branded coffee mugs and cups, they’ll only be working for your brand even during that break.
A selfie with those in hand and social media will get to see that logo plastered on their screens. Branded used paper coffee cups get transported and spread everywhere by garbage collectors and wind if it ends up as litter. Either way, the brand wins.
5. Keychains
Desk drawers for employees to keep their stuff in are a certainty. So, there is the need to lock them whenever required. That lock comes with a key, and your branded keychain can get attached to it to unlock its branding potential.
Adjusting to the new normal will be difficult for employees and companies. The above-stated branded office supplies can give each what they need, charting a new future for both.