We all know how important it is for the businesses to be online, to approach maximum customers and improve their brand visibility. Being online is not just enough to access your maximum customers. You have to implement good SEO practices to make your online business reachable to your customers. The SEO practices that you adopt can either make or break your business. This article discusses some most common SEO mistakes made by businesses that have a negative impact on their online presence and they also fail to rank on Google. One thing you must know that the SEO methods are evolving continuously with the developments of search engines and it is very important for the marketers to follow new methods and techniques to optimize their SEO.
We all know that the competition is very high in the online world and the marketers and webmasters are making a lot of efforts to improve their ranking and accessing maximum customers, but using poor SEO practices can fail you badly.
Here are 7 most common SEO mistakes made by the marketers that can make your brand invisible to the customers.
Poor Onsite Practices
As we know that there are two kinds of Search Engine Optimization. One is on-site and the other is offsite optimization. Many of the small businesses do not pay more attention to the onsite optimization of SEO. The onsite SEO optimization is as important as the offsite optimization. One of the most important things that most marketers ignore while doing the onsite SEO is the meta description. It is actually the description of your blog or webpage that you can see right under the title, in the Google search results.
The content headings and the meta keywords also have a huge impact on the -site optimization process. For your SEO ranking on Google, the onsite optimization is very important to make the search engine better understand what your website and content are about. It is important for marketers to publish onsite content regularly using SEO friendly content, it would definitely improve your website traffic.
Using Wrong Keywords
The marketers know the importance of using the keywords in their content. Although the keywords are very essential for improving your content quality and optimizing SEO. When it comes to using the keywords, you should be very careful about it. Many businesses fail to use the right keywords in their content. They don’t understand they have to rank for the keywords based on their audiences and brand identity. Keywords should be related to your content, forcefully adding irrelevant keywords will reduce the readability of the company and the reader may not find it engaging. If your keywords are opposite to your audience’s interests and brand identity you would not get the desired results out of your efforts. It is highly recommended to spend more time on your keyword research to avoid maximum SEO mistakes. You can use the Google Keyword Planner to search your keyword.
Wrong Use of Links
It is very important for marketers to use the quality links in their content. You don’t need to put a lot of links on the page, just focus on the quality of links that you are using. When using the external links, you must ensure that the links are from highly ranked and well-reputed websites. If there is any website providing the link to your website then you can also link it back to bring more traffic.
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The quality of links is not just limited to using the right websites but the use of right anchor text is also important. The anchor text should properly signify what the link is about, the anchor should be relevant with your links, so your audiences and search engines can have a better idea about where they redirect by clicking on the link.
Don’t use “Click here” as an anchor text. Try to use different anchor texts for all links you are using in your post. Using the same anchor text for more than one link would make your content looks spammy.
When it comes to internal linking, many websites over-do it. Adding more internal links will make your website look like a scam. Try to use the related links that are well adjusted in the content and natural for the reader.
Slow Page Loadings
No matter how good quality content you are posting, what is the length of the content and how good are your links and keywords; if your page is loading slow, you cannot rank on Google? The average time, visitor waits for a website to open is 3-4 seconds, if your website takes more than that then you must remember that no one will bother to wait for your website to open, even after clicking on your link on Google.
Maybe you are using too many images on your webpages or other heavy media files such as videos that are slowing down the speed of your website. First of all, it is very important to keep a balance between images and content, using a lot of images cannot just make your content messy but also slow to load. To avoid this issue, you can optimize your images using image optimizing tool to make your images lightweight on the website. So, don’t compromise on your loading speed because it has a lot of impact on the user experience on your website. Fast loading speed would not just improve the experience of your users but also increase your conversion rate.
For other reason of slow loading speed can be the use of inefficient servers that increase the downtime on your website and make your site less responsive.
Neglecting Mobile Optimization
Mobiles have become an essential part of everyone’s life. It is a fact that people use mobile more often than PCs. It is stated by Google that the search engine ranking majorly depends on mobile optimization. Google’s bots will first index, crawl, and rank the webpages’ mobile versions. The responsive websites are more likely to rank on google as compared with the non-responsive websites. Although it is very clear how important mobile optimization is for website ranking, still many businesses do not bother about it. The mobile-friendly website is the one that has an optimized display for mobile phones. You might have seen some websites when opening on mobile looks very small, the content became too tiny to read, it’s hard to click on navigation bars and everything looks messed up. This is a perfect example of a non-responsive website without any mobile optimization. On the other side, if any website has a different layout for mobile and everything is well adjusted, you may call it a mobile-friendly website or mobile optimization.
The small business owners may not have any idea of how to do mobile optimization, but it is not an issue. If you cannot afford a web developer then you can make your website mobile-friendly by watching online tutorials and with a consistency and little effort, you will see your website improving every day. I will suggest you get help from a marketing agency to resolve this issue because, in the long run, it is going to have a huge impact on your online business.
Google is taking great action by ranking the mobile versions of web pages. This means that Google will carry the best online searching experience for users, no matter what devices they are using. The main goal of Google is to make the websites more responsive to improve the users’ experience on all devices.
No Scaling and Analyzing
SEO optimization is a continuous process for online business. The marketers have to constantly scale and analyses traffic, pays offs, the performance of your marketing campaigns etc. Analyzing your performance would not just allow you to get an idea about your present state but you can also better understand your user’s demands and have a better idea of what works for your business.
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Analyzing and scaling help you to put your efforts in the right directions.
Scaling would help you to learn from your mistakes, for example, if something does not go well for your business then you should avoid it in the future. You should focus on things that have a positive effect on your ranking performance. Without optimizing, analyzing, and scaling, your SEO policy becomes unpredictable and random.
Don’t Copy Others
There are millions of websites on the internet creating content every day. If you want to buy something online, there are a lot of options available. In this highly intense competition, authenticity is the only way to stand out the competitors. Rather than making your content a piece of general information, use your voice in it to make it alive and more authentic.
It is good to keep an eye on your competitors but doesn’t copy them because what works for them may not always work for you. Must remember that as far as content is concern authenticity is the reliability. The more authentic band unique is your content, the more customers are likely to trust you. Try to give your customers a clear picture of your product, don’t make false promises when selling your product or service. Insufficient information or confusing information about the problem can also make your business fishy for customers and they may not buy from you. The internet is loaded with the businesses who over pretend themselves online and their customers are not happy with their products or services. Now, you decided, whether you want to attract one-time buyer of a product or really want to make long term loyal customers and loyalty always comes with authenticity and quality.
Low-Quality Content
One of the most essential things that you should know about your SEO ranking is the quality of content. Never forget that content is king and it can make or break your online brand presences. Your content should be unique and innovative to differentiate your business from the competitors. The content is the key to position your brand in the market and create a solid brand identity. The content of your website or blog is the first thing to attract more audiences. In order to make your content worthy you have to avoid the thin content and scraped content.
Don’t be the copy of someone else by producing the scraped content. This kind of content is plagiarized and can prove worst for your SEO. If you know Google’s new search engine algorithm, you must know that the length of the content matters a lot. Google likes lengthy content and ranks your website higher if you are posting lengthy content. So, avoid posting little content because it would never help you to boost your SEO.
Conclusion
In this article, I have shared with you some of the most common SEO mistakes made by the marketers and business owners. The mistakes I mentioned in the article can badly fail your business. The competition is very high in the online world and the marketers are making efforts to improve their ranking and accessing more customers. There are a lot of small businesses not paying attention to the onsite optimization of SEO. If your keywords are conflicting your audience’s interests you would not be able to get the desired results out of your efforts. The links’ quality is not just about using the perfect websites but using the right anchor text is also significant. The responsive websites are likely to rank on google more than the non-responsive websites. You should focus on things that have a positive effect on your ranking performance. The content of your website or blog is the first thing to attract more audiences. It is very important to avoid posting very small content because lengthy content is more appreciated by Google.
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If you have any question related to SEO optimization or there is something you are not getting from the discussion, you can ask me in the comments section. let me know if you find this article helpful.