Hey, have you built up your online marketing strategies for 2023?

If yes, you are good to go!

And if not, you must know how internet marketing has been a raging success for business houses, be it a startup or an established firm. So, get ready with the blueprint of your business’s digital marketing.

Don’t worry! We are here to help you.

In the forthcoming sections, we will be discussing how you can use social media, video optimization, content marketing, and SEO strategies to build your brand in the market.

Social Media Content Ideas

 Videos

Now, there are so many platforms where you can put videos to engage customers.

But, how to use the video content effectively?

• Put live videos on LinkedIn, Facebook and Instagram
• There are in-feed videos for Facebook, Instagram, Pinterest, Twitter, and LinkedIn
• Use IGTV (Instagram TV)
• Snapchat videos are on-demand
• For short and fun videos, bring in to play the TikTok

As for 2023, video tops the priority list of the marketers. So, make use of it.

Contests & Giveaways

Host a contest or giveaway on your social media platforms. This way, you can reward your followers and also gain new followers. You can even promote new products or services as a bonus.

Behind-The-Scenes

Don’t you get excited when you catch a glimpse of the behind-the-scenes shots of your favorite movie?

Your followers feel the same. Give a peek-a-boo of your workplace. Post videos of the processes behind your work. These keep the followers interested in your social media presence.

Blogs & Articles Posts

Use social media feeds to share company blogs with direct links. Create an appealing on-brand graphic that fits your content and post it on Instagram. You can post it to the Feed or Stories. On LinkedIn, share your expertise and keep the followers updated on your company’s work with in-house articles.

Company News

Introducing a new product?

Hiring?

Team Outing?

Just won the industry award?

Share all your company news in your social media channels. Don’t just post a link to the press release. Share a photo of your team with a short and appealing description of the event. Company updates are very significant for Twitter and LinkedIn. Twitter has become a popular platform to communicate breaking news. So, why not use it to our advantage?

 GIFs & Animations

Make your post stand out by using GIFs. You can create your own GIF or use Giphy. This makes your post funny but also sends out the message to your followers. Animated videos are also great for user engagement.

Polls & Surveys

We are happy when someone asks for our opinion. Right?

This fact is put to use via polls and surveys on social media channels like Facebook, Instagram, and Twitter. It can also be fun if you can use it in an effective way.

Your followers are your potential customers. Agree?

So, when it comes to social media, your content needs to be really engaging to turn your followers into your customers.

Video Marketing

Video marketing is intensifying with each passing day. Video marketing has increased the conversion rate. Videos are consumed more by users. People are more interested in videos as videos are more engaging. Every business owner is leveraging the benefits of video marketing. There are lots of videos on the same subject rounding the social channels. You won’t like your video to get lost in the social media feeds, right? You need to get the users hooked. So how can you make the users stop scrolling and watch your videos? Surely, Square Videos can be useful. Let’s see how we can put the square videos to our use.

Transform Existing Videos To Square Videos

To grab the attention of the users in social media, create square videos instead of horizontal ones.

But, Why?

The good news is, when you create square video, users are able to see only your video on the screen as it takes most of the space in the social media feeds. This is not the case with horizontal videos. You may notice that horizontal videos share space with some other content. So, there is a possibility of the user getting distracted by the surrounding contents. Thus, it is vital to transform the existing horizontal videos to square videos. Let’s now look at some of the tools.

• Use Keynote or PowerPoint – Create square videos with Keynote, which is a presentation software. Did you know that this tool is present in all Apple products? Yes, it’s true. So, if you are utilizing an iPhone or a Mac, the only thing required is to integrate vertical and horizontal videos to Keynotes with some minor tweaks. In case, you are not an Apple user, do not worry. PowerPoint is here to help. Many of us have already used the software for making presentations.
• Animoto – Make compelling social media friendly videos with Animoto’s free square video editor. It’s easy. Just pick up a storyboard template, upload your video clip, go for some personalization by altering text, music or color and finally produce your video.
• Mobile Applications – Mobile apps like Square Fit Photo & Video Editor and Square Video provide a wide range of editing tools.
• Kapwing – It is not a mobile app. Kapwing is web-based and useful for formatting square videos on Android mobiles.

Customize Your Square Video

Making a square video will gain your video post more visibility. However, customizing the video with texts and graphics is fruitful for branding. Create a logo for your video series, give a proper caption, include a title, or add a call-to-action. Well, these are all possible with Canva. Now, it is possible to design an all-inclusive video template with the help of Canva. Bring out the artist in you by designing the graphic that syncs well with your brand. Once that is done, save the graphic to your device! Tada! It’s done. The great news is, it is even possible for you to import it into Keynote or PowerPoint.

A case study of Buffer reveals that a square Facebook video gets 30-35% more views than a landscape video. It was also revealed that on every social media channel, square videos were a major hit in comparison to the landscape videos when it came to views, completion rates and engagements (likes, share and comments).

Content Marketing

Creating remarkable content will have a long term impact on your business—the reason being the Domain Authority (DA). The blogs are used for obtaining natural links, which increases the authority of the website. Best SEO services always require quality blogs to increase the trust score of the website. Here we list the essentials for any SEO friendly blog –

• Proper keyword research before writing is necessary. Target maximum of two keywords for a blog
• Long-tail keywords are the key
• Use related keywords
• Put the targeted keyword in the title of your blog
• Craft an awesome title

Now, you have a new piece of content. The next step is to market it. You can promote your content in the following ways –

• Send an e-mail broadcast once the new content has been published
• You can join the social media groups relevant to your niche. Facebook and LinkedIn groups offer an excellent opportunity to target your niche audience.
• Increase reach by guest blogging

Content marketing is the major step to increase the visibility of your brand. You get more traffic to your website. Properly written and optimized content adds value to your site. Let’s check out the content trends for 2023 –

• User-generated content – Customer’s experience and feedbacks are more trusted by users than the brand’s own content.
• Voice content – With voice-based smart speakers, voice content is on the rise.
• Podcasting – The number of podcast listeners has been increasing with time. Creating podcasts haphazardly won’t help. A proper approach to create podcast content can establish brand credibility.

Technical & OnPage SEO Factors

Never leave any issue that can impact the SEO of the website unattended. Properly audit the business website and you will get to know the technical improvements the site requires. There are a lot of website auditing tools to help you out with the task. The common technical issues faced by most professionals are –

• No HTTPS Security
• Website is not indexed correctly
• No XML Sitemaps
• txt file missing or has been put incorrectly
• Meta Robots NOINDEX Set
• Slow page loading speed
• The homepage has multiple versions
• Rel=Canonical tag has been put incorrectly
• Content duplication
• Missing ALT Tags
• Broken links
• Structured data not used
• Mobile-first indexing of webpages
• Meta descriptions non-optimized or missing

The above list is big. Right?

Thus carrying out an SEO audit for your website is essential. You will get to know the top technical issues hindering the website’s performance. Solving technical glitches will definitely create a positive impact on the user’s experience.

Wrap Up

Your business needs the right internet marketing strategies to gain a competitive edge in the online marketplace. After reading the article, we hope you have a clear viewpoint on online marketing strategies that will rule 2023. However, an action plan is required for your business. You can hire an experienced company providing SEO services in the USA to help you with the work. The professionals will analyze your business requirements and strategize accordingly.