By now, almost everyone has heard about podcasts. Content creators, show hosts, and even companies are now venturing into the world of podcasting. The numbers keep rising and aren’t slowing anytime soon.
Guess why? Anyone can learn how to record a podcast remotely. It’s a fairly easy process with a podcasting network handy. There are a variety of podcasting hosting networks like Podbean available to help with your podcasting journey. Simply check online and choose one that suits your narrative.
Read on to discover the latest developments about starting a corporate podcast.
Nine rising trends in the future of podcasting
Recent years have seen an unprecedented breakthrough in podcast numbers. So, we have compiled our top nine podcasting trends to help you succeed amidst the rapid growth of podcasting networks.
1. Increase in podcast quality
The unprecedented rise in podcasting has caused higher-quality corporate podcasts. More people have learned how to record a podcast remotely. Hence, you just can’t record anything from your room and expect it to be acceptable. Beyond just having good content, a podcasting standard has been set.
Besides, there is a rise in internal company podcasts, and different industries are now using podcasts in large companies for communications. Therefore, the targeted audience understands what internal communications podcasts should sound like.
2. Hyper-niching
The growth of podcasting and podcast networks has proved one thing – hyper-niched recorded sessions generate more loyal listeners. Wondering how?
Consider a podcast show on trending business lifestyles. It sounds great, and every business person probably wants to hear it. But again, imagine the internal communications podcast ideas were targeted at the real estate moguls. What do you think happens? It generates more dedicated listeners – specifically, the real estate agents.
That’s the future of podcasting. Instead of sounding like traditional radio stations, podcasters now try and build a personal connection with the targeted listeners. And what better way exists than narrowing down the criteria of your target audience? It gives a more defined set of listeners.
3. Increase in video podcasts
Are you just starting a corporate podcast? Consider video podcasts. They bring a unique experience, especially through a stronger display of emotions and words. Your audience sees you and understands you better. It’s a great option for using podcasts in large companies for communications.
In addition, your internal employee podcasts can be more personal. Achieve more engaging internal communications when you host corporate podcasts as video Q&A sessions.
4. Podcasters becoming influencers
Podcasting is now growing beyond learning how to record a podcast with someone remotely. It has become a platform where you can personalize your space to discuss a particular topic of interest that generates a targeted audience.
That’s influence! Running a corporate podcast increases your listeners – those keen on hearing what you’ve got to say next. They appreciate your opinion, and you can leverage your social media platforms to manage engagements.
5. Voice search optimization
Voice search optimization is fast becoming the more modern way of searching podcasts on the web. Google can’t read voice, which is why SEO descriptions and podcast infographics are encouraged.
However, the rising voice search trend would give listeners a better shot at finding their favorite internal communications podcasts. Industries using podcasts in large companies for communications will also fancy voice searches.
Of course, SEO will remain vital, and you must answer questions that listeners would likely search for. Mix them with related keyword ideas to increase visibility on search engines.
6. Improved audience analytics
The growth of podcast networks has offered improved audience analytics that was previously unavailable. Data-driven podcasting decisions always yield the best results. You learn how to create a private podcast that will generate massive engagement.
You discover your target listeners by accessing information like who played your podcasts. Starting a corporate podcast also becomes easier. More businesses will use internal company podcasts to reach employees and share important team news.
Audience analytics are great, but the podcasting future promises a lot more. It helps decide how to record a podcast that captures what listeners want to hear.
7. Podcast Feedback
The end game of using podcasts in large companies for communications or as internal employee podcasts is more engagement. Podcasts as always been known as a one-way system. Your audience listens but rarely gets the chance to give feedback.
That’s changing now. The latest podcasting trends now demonstrate how to record a podcast with someone remotely and allow interactions through the comment section. The effect? – starting a corporate podcast just got easier.
Podcast feedback is a great way to understand your listeners’ preferences. While audience analytics helps with that, getting comments from your loyal subscribers through comments or social media channels is all the more helpful.
8. Wider acceptance of advertising
As more people subscribe to internal communications podcasts from their favorite hosts, we also see an increase in listeners’ acceptance of ads. Your subscribers believe in your content, which can also include any ads that you include in your podcast.
However, a word of caution would be to ensure you add only related ads. This increases authenticity, and listeners will perceive them differently than the random and unrelated adverts they see on blog posts or other platforms.
Ad revenue is a tool that podcast content creators could develop an interest in, especially as the numbers increase.
9. A rise in corporate podcasts
The discussion of the unprecedented growth of podcasting networks is not complete unless we discuss the rise in corporate podcasts. Major companies are now using podcasts for their communications, and the trend is only just beginning.
There is a rise in internal podcasts for employees and starting corporate podcasts to update team members is a common modern communication solution. An internal company podcast has many benefits, including streamlining the employee onboarding process.
We have many online resources on how to launch an internal company podcast. All you have to do is search and find a great podcasting host.
Conclusion
That’s all about our trends in the future of podcasting. Understand that your competition isn’t other podcasters in the same niche. Rather, the challenge is how to create a private podcast that maintains your loyal audience base.
When checking the quality of your internal communications podcast ideas, consider hyper-niching and video podcasts too. We also advise you to build on your growing audience, observe podcasting analytics and prioritize feedback channels.
The future of podcasting promises a lot, and we hope you’re ready to be part of the success story.
Read More: What Benefits Does Starting A Podcast Have For A Small Business