These days, it takes more than just skill and hard work to drum up business as a contractor. With an already saturated market of ready and willing HVAC technicians in any given area, you need that something extra to stand out from the crowd. Digital marketing is a great way to do this.
Certain inbound marketing tactics lend themselves particularly well to generating and qualifying HVAC leads. Read on to find out four effective strategies your business can employ to boost your business in no time.
1.Emphasize Email Marketing
Creating a winning email marketing campaign requires a certain amount of skill, but nothing worth having in life comes easy. Email marketing is acknowledged by many marketers to be one of the most effective methods of lead generation. When used correctly, that is.
Attention-grabbing subjects, eye-catching design, and email list segmentation are three of the most important things to focus on to make your next email campaign a hit.
2.Create Compelling Corporate Videos
Video marketing can help your business to generate leads in a number of different ways. Video can be used at every stage of the sales funnel, from initial awareness to the ultimate decision.
Create corporate videos for your website or short clips for your social media. Post handy HVAC how-to guides on Youtube to establish yourself as an authority in your field. Customers respond particularly well to video, which makes it a great tool for generating contractor leads.
3.Focus on Local SEO
Following general SEO best practices in your digital presence is good. Focusing on local SEO for contractors is better. For HVAC specialists who generally speaking only serve specific areas targeting customers only in those locations makes the most sense.
Of course, your website should still be optimized for SEO in general, too. If you’re unsure of the best way to go about this, there are affordable services you can hire to help you with all of your HVAC SEO needs.
4.Utilize PPC Advertising
Depending on your budget, you may also want to utilize some PPC advertising strategies. With this type of tactic, you can help your company to rank higher on search engine results pages for certain keywords.
This particular digital marketing channel is great for targeting qualified leads, as you know they’ve already expressed an interest in your specific product or service. The downside to this tactic is that it may not be as cost-effective as some of your other options, so make sure to keep an eye on your spend.
Start Generating HVAC Leads Today
Lead generation tactics are essential for attracting new customers and boosting awareness around your business. Although taking the leap into the world of digital marketing may seem scary at first, with a little help, the results will make it all worth it. Utilize online resources, check out what your competition is doing, and, of course, don’t be afraid to ask for help from the pros.
If you’d like to learn more about how you can generate HVAC leads and grow your business online, check out the rest of our digital marketing content now.