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Here are the 9 Ways to Use Instagram Story to Drive Engagement:Promote your recent post Let them “swipe up”Go behind the scenes Do Instagram takeovers Design aesthetically-pleasing Instagram stories Create Story Highlights Use the Instagram Story stickers Make them “tap for more”Design a Story template Over to You

Instagram Stories are on the rise.
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This is not surprising as IG Stories are a fun, free, and interactive way to engage your audience. That is even if most of them aren’t seeing the posts in your feed.

With approximately 500 million people who are watching Instagram Stories each day, one of your main goals should be how to engage and involve people with your business!

In this post, you’ll discover the nine creative ways on how you can utilize Instagram Stories to drive engagement:

Here are the 9 Ways to Use Instagram Story to Drive Engagement:

Promote your recent post

Because of the new algorithm on the platform, it matters that your post will drive follower engagement as quickly as possible.

That’s why more and more users are promoting their latest posts on IG stories.
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This is usually done by blocking the thumbnail to encourage users to click their profiles to see it.

If you have 10k followers or more, it’s possible to link a post with a CTA that says “Swipe Up To Like” to bring in engagement faster. This strategy is working well for most accounts right now, so give it a try on your Instagram Business account as well!

Let them “swipe up”

One of the basic requirements that you need to meet for Instagram’s swipe up feature is to have an Instagram Business account and at least have 10, 000 followers.

Once you achieve these things, you can now place swipe up links on your Stories.

If you’re already aware, Instagram doesn’t let functioning links anywhere but in your bio. Therefore, having them in Stories is already an advantage for you.

The link will redirect users to a browser within Instagram. Take full advantage of this feature by placing clear call-to-actions (CTAs) on your Stories like “Start Free Trial,” “Book a Consultation Today,” and so on.

That way, people will know where they will be redirected to once they swipe up.

Go behind the scenes

What makes behind the scenes content on Instagram so effective?

By showing the human side of your brand with dreams, visions, and aspirations, and the motivation why you keep doing what you do will make you come across as more relatable.

The “behind the scenes technique” is an effective piece of content that can easily be created. And doing it regularly can give it a more authentic, human element in your marketing.
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Remember when your favorite brand showed a little bit of vulnerability and humility or took you behind the scenes on the new product line that they’ve been working on? It has probably made you understand them a bit more, and learn more about the culture that their business builds.

Do Instagram takeovers

Instagram takeovers are an effective way to grow your following by either letting an influencer take over your account or take over another Instagrammer’s account.

Takeovers usually last for about 24 hours, and it sought to establish a mutually beneficial relationship between the influencer and the brand.

Takeovers are a fun way of drawing special attention from your audience. Since takeovers are meant to benefit both parties, it can be an important strategy for growing your following.

To try it out for your brand, you can ask an employee to do a “day in the life” Story. You can also collaborate with a content creator in your niche and suggest to them if you could swap Stories with them for a day.

This helps diversify your content, as well as keep your audience engaged. When you align your brand with someone who contributes to your vision, you’ll be creating authenticity and building trust with your audience.

Design aesthetically-pleasing Instagram stories

Crafting Instagram Stories that not only looks great but clearly reflects your Instagram aesthetic does pay off in growing your followers over time.

You need to align your feed posts, website branding, and Instagram Stories. That way, you can boost your brand awareness, and your audience will also start to recognize your own unique style.

Once you’ve mastered that, it’s much easier to stand out from the rest of the competition. Your followers are already familiar with your brand.

Also, since most of your audience will already know what to expect each time they tune in with your Stories, they’ll want to keep watching you each time you post something new in your Stories.

Create Story Highlights

Story Highlights for personal Instagram users are a way to show their “best bits.” But for brands, pinning these Stories on the topmost part of your profile is like a personal extension of your bio.

You can utilize it to tell people who you are, and even display your products and services!

Use the Instagram Story stickers

Instagram Stickers are a great way to add some fun in your Stories.

However, be careful not to use them out of context. Make sure that all the stickers that you use are still part of the context of your story.

For instance, it’s relevant for a lot of businesses with a physical location to utilize the location sticker.

Make them “tap for more”

This tactic is pretty easy. In your story, place a text or an arrow graphic the prompts viewers to click the right side of the screen to see the next segment of your story.

You might be thinking that it isn’t important since the story will move forward automatically to the next segment after 15 seconds or so. But the thing is, your audience is watching a story sequence.

The more time they’ll be waiting, the less immersed they will be, eventually leaving your story sequence.

Design a Story template

Story Templates are templates that can be screenshot and then done by users so that their audience will get to know more about them.

Note that these templates are already branded with the one who designed them. Meaning, if a follower took a template that you made, answered them, and posting it on their own IG stories, they’re basically doing all the marketing for you.

Over to You

There you have it. Whether you do your marketing content on your own or you outsource it to any top Instagram advertising agencies, you should think about incorporating some of these tips in creating engaging Instagram Stories. To draw in more people, captivate them with your content, and encourage them to engage with your posts.