It’s the goal of every business to be on the top of search results when clients are searching for the services or products they sell. With the number of searches increasing constantly and on a daily basis, this task is becoming increasingly difficult. Each day, people look for various products and services, as well as companies they are interested in purchasing from. Search engines provide relevant results regardless of how big the company is or how significant the potential purchase is.
However, to be on the top of the search results doesn’t happen without some significant effort and a carefully selected and executed SEO strategy. Search engine optimisation is the thing that can help your business attract more leads and sales, which is translated into an increased revenue. So, how do you boost your organic search engine ranking position? Here are some tips to get you started.
Knowing target keywords
Depending on how well you identify your target keywords, your effort will be either a success or a failure. What you shouldn’t do is base your keywords on just the search volume, since it often leads to attempting to rank for keywords that are difficult and expensive to move up, or keywords that are not “buyer” keywords, which will only send useless traffic to the website.
Instead, target keywords that your target client is likely to search for while looking for the product or service you offer. Let’s say you’re a law firm in Des Moines. You don’t want to target a general keyword, such as “law firm”. It’s very difficult and you’ll be attracting visitors from all over the world. What you should do is target a more precise combination of words, such as “law firm in Des Moines” or “Des Moines law firm.
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On-Page optimisation
Your on-page optimisation needs to be perfect. Otherwise, you can easily end up on page four of the search results.
Many smaller businesses neglect their on-page optimisation, which can have dire consequences on their ranking. The worst part is that they don’t know what the problem is. That’s why you really need to consult experts in the field, who can help you make the most of your pages. That will both help clients have a better experience while browsing your site and create more relevant traffic.
Content strategy
It’s important that you constantly add new content to your website, because search engines prefer sites that are kept fresh at all times. To them, such a website provides more value to the end-user and should therefore be ranked better. One of the ways to do that is to have a blog on your website, which will also allow you to spread it through social media and drive more traffic to your site.
Be careful not to publish content that only advertises your brand or its offer. You should also inform and educate the general public, or at least those who are interested. Since there is so much involved here, you’d better contact experts in the field, such as companies who have all the necessary tools and resources and who even provide efficient white-label SEO strategies to resellers.
Attract top-quality links
One thing is certain: links will remain very important in the world of SEO. This also means that a wrong approach and wrong links can get your website penalised, while the right quality links will help you reach the top of the organic search results. Don’t use spammy SEO strategies, since Google is constantly rolling out algorithm updates and refreshes, trying to clean up their search results and keep spam from ranking. Instead, use guest blogging and infographic distribution to attract top-quality links. Also, remember that quantity is not the only thing you’re after. Focus on quality links, from websites that are relevant to your business. Finally, be prepared to wait, since no SEO company can rocket you to the top overnight. As you can see, it’s more about quality that quantity when it comes to links.
Monitoring and optimisation
Just like any process in any company, your keyword rankings need to be constantly monitored to see if your SEO efforts are paying off. Luckily, there are some very effective SEO tools to help you measure your website’s performance and all you have to do is choose the right one. You can also get invaluable information regarding your analytics and establish what keywords and traffic sources are the most efficient when it comes to producing conversions.
This data will also help you identify other “buyer” keywords to target and suggest which ones you should stop targeting. Keyword research, content marketing, and link building are things that require your constant attention, even when you achieve your goal and reach the top of the search rankings. As they say, it’s more difficult to remain on the top than get there.
These are just some very basic tips that can help you boost your organic search results, but they should give you an idea about the direction you should be heading to. If you play your cards right, your business will soon start growing and you’ll be able to truly appreciate the results of your effort.
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