Get better ROI and increase sales by tapping into the market of mobile digital advertising. Mobile first index was introduced by Google in the year 2016 to maximize revenues by making your website compatible with mobile devices. Page loads on mobile devices add to the page ranking. And that’s mean you need to work on well mobile SEO strategy.
It is essential to make your website mobile-friendly. Choose a layout for your blog and website that is responsive and loads on mobile and other devices.
These are the mobile SEO strategies you can implement to get more traffic:
- Create a responsive website
Analyze and optimize the web layout of your website and blog to make it responsive. Your website and blog should be clearly visible on mobiles, tablets, PC, laptops, etc. This is what responsive design does, it adjusts its dimensions to the device on which it is loaded. Optimizing your website to a responsive design gives more conversions and traffic.
- Create various versions of websites
Keep the URL the same for all the variations of the websites that you create to make it compatible with various devices. Every serve reacts differently to the user’s browser. Dynamic serving is a cool strategy to implement to increase traffic and response to your website.
- Add voice search
Voice search is popular amongst most of the mobile users. This will be in priority in your mobile SEO strategy. Work on questions instead of keywords to make the best of voice search and increase mobile search traffic. It is a good strategy to implement long-tail keywords so users can easily find the information they are looking for.
- Speed up page load times
Analyze your website for layout and white space. Page load time is an essential aspect that affects the traffic to your website. Test various aspects of your website to minimize the response time from the server. You can do this with many free tools available. Minimize redirects and analyze round trip made from HTTP requests. Ensure that the CSS file is the first one to be rendered. Make your content mobile AMP compliant.
- Use structured data and schemas
Choose a schema markup to get a better ranking of your website. It gives a better choice for users when they are clicking a website from a desktop or mobile. You can create rich snippets, images, ratings, polls, etc and increase traffic and get more conversions using this strategy.
- Use compression
Compress images and other resources and reduce the page elements on the website. Find the elements and sources on your website that you can minimize. Remove all unnecessary details from your website so it can load faster on mobile and other devices. You can merge different CSS files, HTML, and Javascript files so there are lesser HTTP requests sent to the server.
- Enable caching for browsers
Caching static content makes page loads faster as this content does not have to be downloaded every time the request is made for a page with this type of content. You can enable browser mobile caching to make them load faster on mobile devices.
- Do not redirect landing pages
This is easy to provide a quick response time because the content available when the link is clicked is installed quickly instead of going a round about way to find the document for the link to install it on the page. This is the amount of time you can prevent by not redirecting landing pages.
- Write long blog posts
Structure your blog posts and increase the length of the blog posts so the users can stay longer on those pages. This is one thing that affects the ranking of your page for mobile as well as desktop. Keep optimizing old content as well. Understand your target audience and create blog posts that are easily readable and understood.
- Get top-quality backlinks
Get backlinks from high-ranking domains to increase the page rank of your page. It makes your website look reliable to search engines. Guest blogging and numerous high-quality backlinks are a good strategy to implement for boosting the page rank of your website.
- Use high ranking keywords
Many free and paid tools are available online to research for keywords in your industry and niche. Use these tools to find out which keywords and topics are trending and use them in your content naturally without stuffing them.
- Promote posts on social media platforms
Create content that people will love to read and will find worthy of sharing. Informative, inspiring, and positive content is what users love to binge on. Promote your posts on Facebook, Twitter, and many other social media platforms and garner attention and more traffic to your posts.
- Create mixed content
Visual content gets a better response than text alone. Use images and videos in your blogs and websites to beckon attention from users. It is possible to retain their attention longer when you use this content strategy. It is easy to register information when you create it using a variety of visual tools such as infographics, collage, etc.
- Choose the right hosting
There are numerous hosting websites. Make a careful choose when hosting your website. Choose shared hosting, VPS hosting, or dedicated hosting depending on the amount of content your website has. Shared hosting is the cheapest and is suitable for small websites and blogs. Regularly run an audit for compression so you know the website is loading quickly.
Conclusion
These are the best mobile SEO strategy in 2021 you can implement to get more traffic and conversions. It is essential to look into the technical aspects and keep them optimized to get the best response time and reduce the bounce rate.