The 2018 football world cup is underway in Russia, and it is arguably one of the most exciting and thrilling world cups of all times. With many of the favorites already eliminated in the knock out stages; this time the title is expected to be acquired by more of an underdogs in the ranks such as Belgium or England (except for France though; Mbappe is on fire).
Where this world cup has not failed to surprise us by any means, there are dozens of other astonishing facts about this world cup that digital marketers can particularly relate to. For instance, a massive viewership of FIFA worldcup 2018 is happening on mobile phones. Telemundo – American Spanish-language terrestrial television network reports that between 48 and 51 percent of its live digital viewers consistently watch the games on their smartphones.
We all know that mobile web browsing has officially taken over the desktops; whereas; tablets have also managed to grab a huge amount of internet usership. People today prefer handheld devices so it seems pretty natural to see fans engrossed on mobile phones or tablets for such a huge sporting event. And it’s not just the live streaming; the pre and post match analysis, the news, the lineups, the sale of shirts and everything surrounding the event is happening on multiple devices, majorly on mobile phones.
And it all makes sense, the online world is changing. People today consume media on multiple devices, so digital marketers have no other option than to pick the user pattern and tailor their marketing efforts accordingly. In fact, 84% of digital marketers believe that a comprehensive cross-device marketing strategy is imperative for success.
As a digital marketer myself, I believe that this exponential increase in multi-device content consumption is a challenge as well as an opportunity. Today, marketers have an increased number of channels to target and reach their potential customers. However, for this marketing strategy to work, you must capitalize on the modern cutting-edge technologies and consistently work on creating new and innovative campaigns as customers expect brands to interact with them with more and more creative content.
In this infographic below, compiled by Go-Gulf, a popular Dubai based web development company, you can find very surprising and intriguing statistics about multi-device content consumption.
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<img src="https://www.go-gulf.ae/wp-content/uploads/2017/07/multi-device-content-consumption.gif" alt="Multi-Device Content Consumption" width="580" />