Which marketer doesn’t love inbound marketing? Customers search for your brand with buying intentions. Unfortunately, inbound lead generation doesn’t allow you to choose your customers. You need more control over your audience to pivot your offering or make your B2B business thrive.
Remember, all SEO efforts target a particular audience. And what better way to do that than using outbound lead generation?
Outbound marketing allows marketers to select ideal customers and reach out to them directly. Having an effective outbound lead generation is the quickest way to expand your growth. This article explains five proven hacks to make your outbound lead generation succeed.
What is Outbound Lead Generation?
Outbound lead generation is when a marketer puts his marketing efforts on one targeted audience. It is the opposite of inbound marketing, where marketers rely on customers reaching out to brands.
Initially, outbound lead generation can be daunting, but eventually, it works. It entails reaching out and pitching solutions to unreached targets. Although outbound lead generation is not that easy, here are several hacks you can implement in your marketing to make it succeed.
- Use Personalized Cold Emails
Cold emails still work, even though many marketers think otherwise. Studies have shown that making cold emails relevant is enough to influence key decision-makers. Consider cold emailing as the first strategy when implementing outbound lead generation. Compared to Facebook or Twitter, email is four times more effective when trying to acquire new customers. You will get the desired outcome when your emails are relevant, personalized, and genuine.
- Don’t Underestimate Cold Calling
When done correctly, cold calling will get you the desired outcome. According to the research done by HubSpot, 69% of buyers will gladly pick calls from vendors. It means that phones are still valuable marketing assets. A polished script on your cold call can influence a decision-maker into submission. Outbound lead generation is all about the right numbers, not sheer numbers. Building rapport demands you to learn about your relevant leads quickly, and you can help with their pain points.
- Take Your Best Content to the Right People
Content syndication is another effective hack you can use to make your outbound marketing work. This marketing tactic blends well with cold calling and cold emailing. Content syndication refers to getting your best content before the right audience. A comprehensive whitepaper the marketing team published is a great way to start a conversation with your prospect.
Ideal content syndication and distribution allows you to:
- Give prospective value;
- Create a lead-generating conversation that will amount to sales.
Content syndication combines inbound and outbound tactics that work wonders in your marketing campaigns.
- Use LinkedIn Automation Network
LinkedIn is a powerful marketing network that allows 59% of B2B marketers to generate quality leads. It is a popular meeting point for most B2B decision-makers. However, use the network strategically to maximize your marketing potential.
Marketers don’t need to spend countless hours on social networks. A few hours with the right tools on LinkedIn will direct you to the right people. Some of the tools you can use on LinkedIn include:
- Automated request connection from prospects;
- Sending follow up and introductory messages;
- Analytics on your engagement with prospects.
Outbound lead generation is one of the best ways to start a conversation with relevant decision-makers. These few outbound marketing hacks will help you to scale up your businesses. Go ahead and try them out to see how it pans out.