It may seem a slightly off the track concept when you are trying to focus more on your SMS marketing campaign if you are asked to put your blogging experience into it. However, if you consider the facts and look into it deeply, you will see that this has a significant positive effect in the final outcome such as:
- It will give you the power to build your SMS audience
- It will make the recipients respond in just the way you want and
- It will eventually help you to optimize the results of your SMS marketing campaign.
After all, your primary objective in any type of marketing forms especially in SMS and social media marketing is to increase your subscriber base using various methods. Well, here are some of the best ones.
Email based subscription
Based on your email subscriptions you can get the best information about the product you’re your customers follow and even the brands that favor. Sine email is personal it is more effective.
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What more, it will not cost you anything because it is still considered to be the principal way of communiqué for all internet users.
- To receive your customer updates there are several email marketing tools that you can put to use to get the job done. These tools will help you to convert your visitors into subscribers with the opt-in option.
- You can also use different third-party tools that will also help you to capture more emails and gather more data. You can pass on such data to your SMS marketing team to send invitations via text.
- On the other hand, if you use the premium email marketing tools you will be able to set up a drip marketing campaign as well along with it.
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This will help you to build a better and long lasting relationship with your target audience through automation.
Using these tools and following this technique you can offer free course or set of a free resource that may be delivered in a nonplussed format. This will eventually help you to keep your target customers engaged for a longer period of time.
Experts say that if you use email as a primary channel to reach your audience you can grow your subscriber base significantly and with an exit pop-up capture tool introduced you will see a 5 to 10% increase in conversion of visitors into subscribers.
Push notifications
The browser based push notifications are extremely powerful, provided you use it in the right way to optimize your SMS marketing efforts. There are lots of tools available such as PushCrew or PushEngage that will help you to install push notifications. When anyone visits your blog they will be asked whether they would like to receive push notifications. Having to opt-in only once when they visit your site for the first time, these notifications will raise the chances of your visitors opting in by 5 to 10%.
Research says that:
- The best time to send these push notifications is between 10 and 11 am
- Sending 3 to 4 useful push notifications in a week will have more subscribers and
- You can get a CTR as high as 10 to 15%.
Even if a small percentage of such audience share your messages or promotes your product on the social media and other channels, it will further bring in new audience which will eventually make your SMS marketing more effective.
However, for SMS or your blog, the rate of success largely depends on how good your content is. It is also required to remember at this point that push notifications can be very distracting at times especially when these are not relevant. Your subscribers may easily and soon unsubscribe. Therefore, use it carefully so that you do not damage your subscriber base.
Facebook custom audiences
Well, email subscription may be powerful but it also has its downsides. Typically, less than 10% of the visitors may actually convert into your subscribers and even less than 2 to 7% will opt-in when you send a text invitation. Therefore, if you want to build a custom audience for your SMS marketing then probably the Facebook Pixel is the best way.
- This will help you to tag the audience and segregate them. This set of audience will not only bring back the traffic to your content through Facebook ads but will also help you to run the SMS as well as your paid campaigns for your products or services.
- When you have an extremely targeted set of audience you will be able to track their behavior and history to plan your SMS marketing campaign accordingly. This will raise the chances of opting in by the visitors by 70 to 80%.
The Facebook custom audience will boost your campaign by sharing with other segmented and pertinent audience. That way, they will be able to drive more traffic to send your SMSs to and at the same time expect to have a high CTR and when you have a high relevance score Facebook will recompense you with a low CPC and CPM.
Social media followers
All your social media followers are your best resource to promote your business. Gain more social media followers to drive more traffic to your posts and with a better opt-in option make them respond to your product purchase or discount offer made through the SMSs.
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- Facebook and Instagram are considered to be the best channels for better branding and business promotion.
- Influencers here can raise the rate of engagement as well as conversation using their own followers on these channels.
- Even personal brands can share stories and photos to establish a connection with the audience on a much deeper level.
However, you will have to have better control on your followers otherwise Facebook can reduce your organic reach.
Offer SMS subscriptions
Nothing much needs to be said about SMS because people pay most attention to SMS. This is the best lead scoring technique with only highly committed people opting in.
Therefore, offer SMS subscriptions using your blogging experiences and from a widget on it for best SMS marketing results.