Did you know that 92% of the marketers say that in the upcoming five years, link building will be one of the criteria through which google will determine the ranking?
However, other statistics don’t go well with this opinion. And that is:
- 41% of the businesses don’t use link building as they believe that it is one of SEO’s challenging techniques.
- 55% of the webpages on google don’t have backlinks.
- 51% of digital marketers think that link building strategies show the result only after a few weeks (generally 4 to 12 weeks). That’s why they prefer other SEO techniques since they find them quick.
So if we consider this data, how will link building strategy helps in ranking higher? Yes, link building can be tricky initially. However, once you have mastered this technique, you’ll improve the ranking on search results.
But, only learning the technique is not enough. You have to understand how to use it appropriately to get the best results. Understand that marketing and SEO practices have evolved immensely in the past few years. Every day marketers are finding new and effective ways of using old techniques. And, only with the correct approach, you’ll be able to save company time and resources and get the expected results.
So, what is the correct way? To learn that, you need first to understand- what exactly link building is. Are you ready? Let’s get right into it.
Link Building
Link building is an age-old practice of obtaining links (hyperlinks) from different websites to your own to enhance the company’s visibility. In simple terms, it is a process of connecting and navigating between web pages to reach your website.
Remember that your website is a collection of web pages that are made with URLs or links. Generally, when a person searches for something, the web crawler starts the crawling process. It visits different web pages using the links to provide the information the person is looking for.
If you do not build links with different sources, the chances are that crawler will fail to identify your website, even if you have the exact information the person is looking for. That’s why link building is crucial for SEO tactics to work efficiently.
However, building links is not enough. How you make them is also significant. In fact, according to the experts at https://www.intoclicks.com/tucson-seo/, not many people take into consideration that link building is only effective when the domain authority of the other webpages is high. It is quite simple, the higher the DA of links is, the higher is the possibility of your website getting identified by the search engine’s crawler.
In other words, building links only helps if you get high-quality links. It is like collaborating with influencers to promote your product. If you collaborate with a famous influencer, his/her followers will visit your website and use your products, eventually providing high sales. If you are collaborating with a layman who is not recognized by many people, it won’t help you increase your sales.
The effective way of link building
Now that you have understood what link building is and how it works let us give you an insight into effective techniques for building links.
Use high DA link only
Domain authority is a very crucial element in building links. Whenever you are inserting a link, make sure that the DA rate of the links is at least 80 (there is no definite bad DA rate, but worldwide preference is given to the website having 80+ DA).
Also, pay attention to the site of your niche. Do not add links to different niche industries just because it has high DA. Search engines are smart and can easily understand your purpose of adding links.
Tip for using DA link: Generally, the web pages that rank higher on the SERPs have high DA.
Focus on quality content
Content is the backbone of SEO tactics. Without quality content, you won’t be able to achieve the desired results. Moreover, there is no point in building links if the content is inaccurate. Therefore, you have to provide quality content regarding your industry and in such a way that links used in the content don’t look stuffed.
In fact, to improve the SEO practice, it is also crucial that your website’s user experience is great. If your website lags, or if the visitor has to click hundreds of times to get what he/she is looking for, link building won’t be as effective.
To improve visitors’ experience, you can create different pages such as blogs, FAQs or products, etc., with appropriate keywords, meta tag, and description so that crawler and the visitor can easily understand the information given. It will further help in getting more backlinks.
Don’t forget the outreach strategy
Search engines regularly optimize their algorithm to provide the best results to the users. Hence, you need to stay a step ahead of the search engine, and to do that, you need to plan strategically. You have to connect with different pages through guest posting, testimonials, infographics, internal links, and other methods. Backlinking will help in making a positive impression on the search engines.
To sum it up,
As Paul Cookson has said, ‘A website without SEO is like a car with no gas.’
To improve SEO, you need to include link building in your strategy. Yes, backlinking is difficult. Nonetheless, it has plenty of benefits for your websites, such as high organic website traffic, more brand visibility, higher conversion, ROI, and of course, higher ranking on the SERPs (search engine result pages). Even if you are not much familiar with how it works, it is never too late to start something new that has so much potential.
Keep in mind that it may not be easy in the beginning. However, with regular practice and thorough knowledge, you’d be able to do it easily. Just for starting, focus on providing high-quality content with links having high DA (80+) and work on the niche of your industry.