Gone are the days when the e-commerce websites were a novelty. The internet at present is flooded with e-commerce stores providing the customers exactly the things that they want, when and how they want it, from blazer online to healthcare products. Naturally, with so many e-commerce websites coming up, the competition is on the rise. To survive in this cutthroat world of e-commerce, you need to put to use the right digital marketing strategies and what better way to boost up your sites than using social media! Everyone who is anyone is on some or other social media platform now and thus, you get access to a huge customer base at the click of a button.
However, do not let that give you the idea that social media marketing is a piece of cake. Remember than everyone is vying for that place on top and in such a scenario, sustained success needs more than just going by the basic tactics. The following are a few of the ways in which social media can give e-commerce industry the much-needed impetus to grow.
Check out, How Social Media Can Boost Up The E-commerce:
Dynamic adverts and smart targeting
Gaining ground on social media is not all about leaving your ads out in the open for whomever to come and see. The key lies in figuring out the prospective customer base and then targeting them with relevant ads. Sites like Facebook provides you ample options for targeting customers based on interests, demographics, locations, device types, and so on. Using these avenues, the industry is able to reach more audiences and engage them effectively.
The dynamic ads are used to target customers who have frequently or previously shown interest in your products or your kind of products. The other good thing about dynamic ads is that there is a lot of flexibility in terms of content and approach. So, the e-commerce businesses get to find the path that is unique and specific to each one of them.
Using social media influencers
The latest buzzword in the world of social media marketing is influencer marketing. Mainly the e-commerce websites dealing in fashion, travel, and food are where influencer marketing is really catching on. You can think of this form of marketing as the good old word of the mouth publicity in a much more sleek and revamped format. The buyers nowadays are more likely to be influenced by the social media celebs rather than the actual Hollywood glitterati.
A great example of successful e-commerce marketing through social media is provided by Nykaa. Nykaa is an online store that deals in beauty, skincare, and makeup product. The site regularly uses beauty bloggers to review and organize campaign for them. Since fashion and beauty are two of the areas where people rely on the most on influencers, Nykaa has been utilizing it really well.
Leveraging product videos
Ask any customer about the biggest drawbacks of e-commerce websites and the chances are that they will equivocally state that it is the fact that they cannot touch or feel the products. This rings especially true in case of clothing and accessories industry. Regardless of how many pictures you put up of the product from numerous angles, it never feels satisfactory enough for the buyer. However, ditch all of that and put up a few videos of your latest range on any social media platform and the trick is done. A customer can actually get a visual of the product that forms a clear idea about it in his mind and therein lays the importance of product videos for e-commerce.
The product videos can be used on multiple social media platforms like Facebook, YouTube, and Instagram. The businesses can go for different videos on different platforms and thus keep intriguing customers in varied ways or keep the message straight and simple through just one video.
Customer engagement is the key
Using social media for promoting e-commerce businesses is not just about pushing across promotions of products. It is more about engaging customers online through high-value texts and visual content rather than simply marketing the products. Though, the brands find it highly tempting to fill in the timelines with all the advertisements and promotional offers, but the intelligent brands know that how to use the numerous by-ways of customer engagement.
There are ways starting from live videos, live polls, contests, user-generated content and many more that can really make the audiences sit up and take note. Even festive and other such topical posts can grab the attention of the users. The crux lies in understanding the needs of the customers and delivering accordingly.
Market the right content
Blogging is one of the most popular ways of putting to use social media for boosting e-commerce. Backlinks and internal links, the gospels of digital marketing, can be incorporated perfectly well when one takes the route of blogs for website promotion. But, one has to step in very careful when it comes to leveraging the blogging platforms. Content that purely seems like a sales pitch is the surest way to turn away the customers. After all, who wants to read a blog that is just is just signing high praises for a particular product?
The trick of the trade lies in introducing the product indirectly in a subtle way but still putting the message across. The secret to success lies in marketing the right content in the right manner and the e-commerce website is bound to soar high.
The ways of boosting up the industry through social media are multiple and more avenues are opening up by the day making it, though a highly competitive, but exciting time to be in the e-commerce business.