We all know that social media is important to any company, but are you focusing on your social media KPIs? Without tracking your KPIs (key performance indicators), you can’t know that the efforts you’re taking on social media are worth it or not.
Know what works and what doesn’t on your social media accounts by measuring your performance through this guide of the most important KPIs to look out for. Make sure you’re turning your social media efforts into profits by learning more about this helpful data.
Review Your Reach
Reviewing your reach through KIPs can be a great way to make sure that you’re reaching your audience effectively. These KPIs for social media will let you know how far your message has traveled, how many people have seen it, and who those people are. Make sure you’re reaching plenty of your customers by keeping up with the following KPIs.
Reviewing your follower counts on each platform is the most obvious, but still important KPI metric. If your follower count isn’t as big as you’d like it to be, look into ways to promote your accounts. By upping your following, you’re able to widen your audience and reach more potential customers.
You’ll also want to track your web traffic from your site. This is how you’ll be able to track that your campaigns are turning viewers or followers into customers. Figure out what type of campaigns or content drives the most traffic to your site to figure out what kind of content drives sales.
Engagement Is Everything
No matter how large your following might be, if those followers aren’t engaging with your brand on social media, you may need to make some changes to your content. This is a great way to build brand awareness and to get others talking about your brand or products on social media.
One important KPI you’ll want to monitor to track engagement is clicking to your website or blog from social media. You’ll also want to look at the number of likes your page or posts are getting. Having a high amount of likes shows followers your brand is popular, giving it authority.
Make sure you’re also monitoring that your followers are sharing your content. This shows that your followers are willing to vouch for your brand, recommending it to others.
This is an incredibly useful social media KPI to track as many people look to social proof, or other’s endorsements of products online, even if that person is a complete stranger (think, shopper reviews).
A great way to keep up with your social media performance is to hire an experienced social media manager for your company.
Track These Social Media KPIs to Turn Followers Into Customers
Make sure that your social media is performing to boost profits by keeping an eye on these social media KPIs. By tracking data about your reach and engagement, you can make sure you are reaching your customers and growing your audience.
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