Managing the marketing process for business was not an easy task during the past years. It was one of the most frustrating tasks for an individual which consumed a huge amount of time and effort. But now various marketing automation tools and platforms are available in the market using which you can automate your marketing process.
Now you need not have to carry out manually process for marketing as there is the availability of various marketing automation tools and platforms automate the whole process of marketing.
The market of marketing Automation tools is increasing drastically with each passing day, the market size of this tools and software was $3.65 billion in the year 2014 which has increased and has reached $5.5 billion in 2019. According to the report, it has been predicted that marketing automation software usage is going to increase more in nearby future, it is expected that it will grow at a Compound Annual Growth Rate (CAGR) of 8.55%.
Importance of Marketing Automation Platforms
Nowadays the popularity of marketing automation tools and platform is increasing as it helps to complete most of the marketing task easily without any repetition. These tools and platforms save a huge amount of time and effort of the marketing team and also makes the whole marketing process stress-less.
Marketing is one of the best processes which helps businesses to promote their business products or services globally. Using marketing technologies and tools businesses can easily expand their business reach and can reach an end number of customers worldwide.
Marketing automation technology has gained huge popularity worldwide during the past few decades. Most of the businesses have adopted this technology to expand their business globally.
According to the report, the revenue generated by marketing automation technology is also going high as the use of this technology has been increased by the marketers and businesses. The revenue of marketing automation tech was 11.4 billion U.S. dollars in the year 2017, which is expected to reach 25.1 billion in 2023.
Today’s end number of marketing automation tools and platforms is available in the market, using which you can easily automate your marketing processes. Now no need to repeat any particular process, again and again, just use any of the marketing automation tools and complete the whole speedily. But you must also know that each and every tools and platform has its pros and cons, hence to get more benefits it is mandatory to choose the right one for your marketing task.
List of Various Automation Marketing Tools and Platforms
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HubSpot
HubSpot marketing tool was launched by Brian Halligan and Dharmesh Shah. Most of the users these days prefer this tool to complete all their marketing processes effectively, it helps them to complete the end number of marketing tasks in a short time span. They can perform various marketing tasks such as SEO, web analytics, SMM, etc. HubSpot is a powerful tool which offers various features to the users. This tool has gained huge popularity worldwide, almost one-quarter of companies in Belgium use HubSpot.
Pros of Using HubSpot Tool for Marketing Purpose
Automates Email Process
Using HubSpot you can easily create effective email workflows. It offers end number of properties using which you can easily automate your email process. You need to note down the contact for once then this tool automatically process further and helps you to reach your targeted goal.
HubSpot Cost
HubSpot CRM is free for everyone, it helps to manage interactions between prospects, company, and customers. It helps businesses to measure the productivity of the business, generate revenue, etc. Microsoft Office for Windows, G Suite, Gmail, etc are integrated within the HubSpot software. Apart from this software Marketing Hub Professional Plan is available at $800/month for users whereas sales automation is available at $400/month.
Cons of Using HubSpot Tool for Marketing Purpose
Offers Limited Workflow
HubSpot offers limited functionality to the users, hence it does not satisfy all the marketing needs. Users have to purchase Marketing Hub Professional Plan as well as sales automation Hub if they want to have full control over all the marketing process. But purchasing both the plan of Hub can result in huge expense for an individual.
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ActiveCampaign
ActiveCampaign was launched in the year 2003 by Jason VandeBoom. Every size of businesses can use this tool for various marketing purposes. ActiveCampaign offers sales automation and cloud-based marketing to the marketers, it also features CRM platform, web analytics, email marketing, leads scoring and live chatting, etc.
This marketing software uses customers data to craft customized messages. This tool tracks various activities of customers and offers real-time data after analysis. This marketing tool automatically updates all the contact history and details, this updated details can be easily be used by the users whenever required.
Pros of ActiveCampaign
Track Contact Behaviour
Using ActiveCampaign tool you can easily track the activity of your potential users. You can easily know what they are doing, whether they visited your website or not, Gone through which section in your website, etc. This tracked information can help you to know your users better and can also help you to communicate with them in a better way.
Offers Last Minute Modification Feature
ActiveCampaign offers last-minute modification feature to the users using which user can easily modify any of the content as per their requirements. They can also modify the various images and content on the blocks using this feature. It also suggests the last-viewed website by your ideal customers. It also allows you to modify the page that has been viewed by your user previously.
Automation Builder
Automation builder is one of the best drag and drop tools offered by ActiveCampaign. User can easily use this tool, Automation builder allows users to carry out powerful marketing process. The most important thing is that users who are not from an IT background can also use this tool easily.
Cons of ActiveCampaign
Simplistic CRM
ActiveCampaign’s CRM tool cannot satisfy all the marketing need of an individual. This marketing tool is very simple when compared to HubSpot. While comparing CRM with HubSpot you will find that HubSpot offers automation features and strong CRM then ActiveCampaign marketing tool. Hence if you want to use strong and better CRM then you must choose the alternative option.
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Marketo
Marketo was launched by Phil Fernandez, David Morandi, and Jon Miller in 2006. This tool was found with the aim to help the marketing team. Marketo is one of the best tools that offer various features to the marketer using which they can easily manage their marketing work effectively.
Marketo has achieved its first Crowd Factory in April 2012, social media marketing capabilities were integrated into the application by hiring a coder after that Marketo introduced LaunchPoint in November 2012. LaunchPoint was an app as well as services network which was launched for the marketers and professional service provider.
Pros of Marketo
Offers Details
Using Marketo you can easily track the customer’s details and history, you can easily know what most of them do while they visit your website, You can also track the history of your customers who have visited your site once and you can communicate with the users in the better manner using this details. These details can help you to develop a personalized message for your customers.
Easy to Set Up
Users can easily set up Marketo tool Compared to other marketing tools. They do not require any help while setting up this tool they can also operate this tool effectively. User can complete all the marketing works easily using this tool, it helps to engage numerous customers in an effective manner.
Cons of Marketo
Analytics
Marketo offers very limited analytics functionality while used for marketing purpose. This marketing tool consumes a huge amount of time to produce a detailed report. If you want to have a detailed report with a single click of a button while you use other marketing tools instead of Marketo.
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Constant Contact
Constant Contact is one of the best email marketing tools which has served 650,000 customers worldwide and had ruled the marketing industry for 15 years. This marketing tool was launched in 1995 after that various features were added to these tools to make it best for the users. The features which were found in this marketing tool was not found in any other marketing tool. various features such as social campaigns, event management tool, surveys, etc were integrated later to this marketing tool to enhance the experience of its users.
Pros of Constant Contact
Availability of Templates
Endless templates are offered by Constant Contact to the users, Users can easily create sign-up forms and opt-in lists using Constant Contact. Additionally, it also offers various functions and easy integration with the social media platform.
Easy to Use
Each and every user can easily use Constant Contact as it is very easy to handle marketing process using this software. Users who are not from an IT background can also use this software easily without any hassle.
Contact Gathering
Using Constant Contact users can gather the end number of contacts from email platforms like Gmail, Outlook, etc. It also allows users to collect various contact from a spreadsheet which is uploaded to the system.
Cons of Constant Contact
Users Get Confused Due to Tempting Templates
End number of templates are added to this platform for users using which users can improve their email marketing campaign. But most of the users only use a specific template which they like and does not check the rest of option.
Few Taglines
The list of marketing automation tools and platforms does not end here, there are many more tools and platforms such as Ontraport, SendinBlue, Prospect.io, InfusionSoft, Autopilot, GetResponse, Drip, Mautic, etc which are available in the market these days.
All these marketing tools and Software helps users to complete their marketing task very effectively and speedily. If the users want to generate more out-come then they must choose the best out of the available options, they must go through all the pros and cons of a particular tool to know whether it will fulfill all their marketing requirements or not.
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