According to one study, only 31% of customers felt that a company would actually do something about their feedback.
If you don’t feel like you can understand your customers, you may be looking for some business tools to help you.
Thankfully, we have the perfect guide of all of the best tools you can use to improve the customer experience.
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Best Business Tools to Understand Your Customers
Live Chats
Live chats might frustrate some people, but they can be a great and easy way to connect with customers. In fact, many people even use them to generate leads.
This is a great way to engage with the customer in an efficient way. There are plenty of different apps out there that will let you collect information from the customers, ask them if they need help understanding your website, and even ask them what they like about your products.
These questions can help you get answers to what customers are really thinking. Customers are also more likely to respond since they’re on your site and it’s convenient.
You can even target certain customers and visitors. That way, you don’t have everyone messaging you except for the people whose response you want to hear.
Surveys
Surveys are also a great way to ask your customers questions and get a feel for what they think about your products. While in-person surveys might be inconvenient, there are plenty of tools that will help you ask your customers questions.
You can even use something as simple as a Net Promoter Score. This simple score will tell you so much about your customers, and it’s extremely easy for them to use as well.
A/B Testing Tools
If you want to understand how your customers work, you’ll need to use A/B testing and optimization tools. These can generate a detailed persona for each user and experiment with how they will interact with your website, products, or services.
This will help you tap into how your customer behaves and create products or websites that are optimized to benefit them.
You may also want to use scroll maps and heatmaps to understand how all of that works. When you understand the customer life cycle, you can learn more about how to generate leads and drive more traffic to your products.
Facebook Audience Manager
If you’re operating an account on Facebook, you can use the Audience Insights tool. This will let you analyze everyone on Facebook and do a survey of users.
You can even focus on people who are just following or liking your page. This will help you tap into your target audience a little bit more.
You’ll also be able to analyze any list of phone numbers or emails that you upload. This could be customers that were converted from a whitepaper, newsletter, or webinar.
Facebook will then give you information on their education level, job titles, lifestyle, household information, purchasing behavior, and location.
Event Software
Hosting an event is a great way to meet your customers and get a chance to talk to them personally. While this might not be a great option for large businesses, small businesses can really use this to connect with their local market.
There is plenty of different event software out there that will help plan an event. Plus, when the event is over, you can even send surveys to all the people that attended to get even more feedback.
Google Analytics and Trends
Google Analytics is a powerful tool that will help you track all of the traffic that goes to your website. It will also tell you the performance of each of the web pages.
It can give you insight into how the customer interacts with your brand as well. Is there a page where people are visiting on the website the most?
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What kind of content are they looking at?
By asking these questions, you can start to put together a picture of what your target customer is like. You’ll also be able to see where they visited the site from and how long they spent on your site.
Google Trends can also help you learn what SEO terms your customers are using. This will help you optimize content to cater to those specific customers. You can also see related topics to your business that could help you brainstorm new ideas.
Email Surveys
If you don’t want to set up a live chat, email surveys are another great way to get your customer’s feedback. However, some say that this solution isn’t as efficient.
Thankfully, there are new apps and tools that help to speed this process along. Plus, when compared to cold calling, you’ll likely get a higher response rate.
You can actually use Google Surveys to send in your email. You might want to ask questions like:
- How would you describe our product?
- Would you recommend us?
- Do you have any questions?
- What benefits did the product give to you?
- What convinced you to buy it?
- What changes would you like?
- What didn’t you like?
All of these questions and answers can be helpful when you’re trying to grow your business.
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Discover More of the Best Business Tools to Help You Understand Your Customer Base
These are only some of the best business tools to help you understand your customers, but there are many more out there!
We know that running a business and meet all of your customer needs can be exhausting, but we’re here for you.
Explore our website to find even more great articles like this one!