The number of small and medium enterprises is uncountable in Washington, DC. The market is uber-competitive, and every business needs to do more than list themselves on Google My Business and print a couple of glossy banners.
The majority of the buyers in Washington, DC, have complete information about the products they want to purchase, which makes it even tougher for the companies to activate new brands and launch new products. Since the beginning of the digital era, SMEs based out of Washington DC have been using their online presence to attract new customers.
According to more than 500 SMEs across the US, digital marketing is the most rewarding method to boost online traffic, conversion rates, and revenue.
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Small businesses can always enjoy higher ROIs by investing more in digital marketing and SEO endeavors.
The latest surveys on the digital marketing efforts of the SMEs across the state has gathered the following insights –
- Small businesses begin researching into digital marketing and SEO consultants before they even think about investing in traditional marketing.
- Close to 73% of all small businesses invest in Facebook, Instagram, Twitter, and other social media channels.
- Almost 90% of all small businesses invest in marketing, and a majority of them rely more on digital than traditional marketing efforts.
- In 2020, several small businesses will invest in website development (54%), social media (63%), and SEO (35%).
- Sadly, only half of all small businesses across the US invest in SEO right now.
SEO refers to search engine optimization that can help your website or business profile become visible to all your target consumers.
Why should you consider hiring SEO experts?
If your competitors are not investing in SEO right now, it is a glorious time for you to consider what an opportunity this means for your business! When your competitors are not thinking about investing in their future visibility, prominence, and traffic, you need to cash-in and make the best of this moment. Their reluctance towards SEO gives your brand the chance to make it big by adopting tiny and cost-effective changes.
What can you gain from hiring an SEO service?
According to a recent post by a marketing expert hailing from Washington DC, about 95% of the small businesses in the state were to spend more in 2019 than they did in 2018. Every year, the number of companies interested in dabbling in digital marketing and SEO keeps increasing exponentially. That begs the question – why do small businesses rely on digital marketing?
Here’s what happens to small businesses that take the leap of faith –
- These small businesses can target their consumers more precisely using available digital channels.
- They can reach potentially paying customers at a lower cost as compared to traditional channels.
- Any small business receives the toolset necessary to track the marketing process and reach.
- The marketing team can adjust the branding strategy and marketing tactics by considering consumer feedback.
These are just four advantages that any small business can enjoy from the very moment they begin their digital marketing journey. Delving deeper into the digital market can allow you to boost your organic traffic, referral traffic, improve reviews and ratings, boost dwell time and conversion rates, and at the same time, cost you far less than the traditional methods of advertising and marketing.
Why do SMEs hire third-party SEO services?
Most SMEs don’t have the budget or space to expand their operations. Therefore, hiring new staff for their digital marketing and optimization campaigns is unrealistic for them. Many of them rely on SEO consultancy services to address their marketing needs.
You can seek assistance from SEO companies in Washington DC, for your social media goals and digital marketing aspirations. If you have a working website, you need to consider outsourcing your website backend management, CMS updating, and database security responsibilities to a responsible and reliable local SEO agency.
What should you expect from your local SEO company in Washington DC?
Any local SEO company operating out of Washington DC should offer the following services to its patrons –
Email marketing – Email marketing is far from being dead, and all digital marketers worth their salt knows it all too well. A reliable SEO expert will always suggest email marketing strategies to their clients as an easy-to-monitor and cost-efficient method of boosting their market reach. Email marketing is the time-tested way to acquire new clientele and retain paying customers in the face of fierce competition.
Content marketing – Content marketing has become the norm ever since the Penguin update rolled out. There is nothing that sells a brand better than non-promotional and informative content. Keyword strategy is a part of content strategy, and content is the leading factor in SEO. Every SEO agency inside the state borders knows the value of genuine content! If you don’t have a dedicated content team, don’t worry, you can outsource your content creating needs to a third-party SEO agency.
Paid (PPC) campaigns – Paid advertising is still a considerable part of the digital marketing world that generates decent revenue for smaller brands. You can make big bucks by investing in Facebook ads, sponsored content on Google or Twitter. However, not all the sponsored content you see on Google or the social media sites are profitable. Your SEO team will explain the significance of acquisition ads, retargeting ads, and engagement ads that you can leverage on the various available channels.
SEO – Search engine optimization is the ONLY way to Google’s heart. If you want higher traffic, better conversion rates, and higher ROIs, you need to reconsider your SEO strategy. SEO is not a one-component deal. More than 200 factors contribute to Google Ranking regularly. Your team must consider every one of them almost daily to evaluate the performance of your website.
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Digital marketing involves competition research, market research, the determination of buyer demographics, and acquisition of new customers by direct and indirect marketing tactics. It is close to impossible for any website owner or entrepreneur to manage their digital profiles on their own.
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You need professional assistance in monitoring your website key performance indicators and in making necessary changes to your site features. SEO is not a luxury but a necessity for the mere survival of every small enterprise.